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Sunday, July 31, 2011

Making the Most of Your Opportunities

            Making the most of your opportunities.

            I recently attended a reading at a Tucson bookstore with a dozen other authors representing several genres. There was hardly anyone else there and I erroneously assumed I was in for a boring couple of hours. I was pleasantly surprised that many of the authors had good-looking novels or non-fiction books to highlight. The time passed quickly. Not only did I meet a few fellow authors and insure goodwill with a local bookstore, I also met a man who writes reviews for Amazon.com. He enjoyed my reading from Hell Rig and assured me of a good review if I sent him an e-copy for review. I certainly will.

            Exposure (Other than forgetting to zip your fly) is golden and often difficult to guarantee. Like most writers, paying for exposure can be costly and risky. Ads in local papers or genre magazines can, but not always, produce a fair return for your investment. Shot gunning Direct Mail flyers to thousands, bombarding your friends and acquaintances with annoying e-mails and blogger posts can lose friends. Facebook, My Space (I can’t believe Justin Timberlake bought My Space), Twitter, Google+, etc. are excellent venues to present yourself first, and then your product (Remember, you are selling you, not just your most recent novel).     

            One cost effective method of advertising is to donate signed copies of your books to local charity events, libraries, schools, or American Legions. I have often gotten front-page exposure by local papers at such events. Send copies to troops overseas or area National Guardsmen stationed overseas and invite local base commanders and the press to the event. I have sold more copies at American Legion events and posts than at bookstores and I write horror.

            Keep business cards and bookmarks on hand with your e-mail address and website prominently displayed. Leave them at bookstores, conventions, airport waiting rooms, etc. The cost is minimal.

            Lastly, but most importantly, build relationships with people in the social media. Do not look at them as potential customers, but as friends. Even if they do not buy your book, they might recommend it to friends or mention it on their blog or website. I choose people I know from conventions, Facebook or Yahoo Groups and promote their latest novel as my Pick of the Week on my website. I do not know if it promotes sales, but I do know people see it.

            When opportunity knocks, do not rush to hide your paraphernalia. (Ha! A little drug humor). Open the door wide and smile.       

Monday, July 11, 2011

Revision Blues

Revision Blues

You’ve written the perfect novel. It is a combination of E. Hemmingway, S. King and B. Potter. You have dreams of six-figure advances and the New York Times Top Ten. Congratulations! I hope you make it. Maybe you will, but don’t send that love child off to the publishers yet. It’s time to really start writing, or rewriting.
It’s called revision or editing and it sucks big time. Every writer approaches it differently but no one enjoys the laborious process of poring over your novel (Or short story) line-by-line, page-by- page, character-by-character. It’s more fun to write. That’s why we write, isn’t it?

I just received a rejection for one of my novels, Blood Lust, but it was a good rejection letter. They loved the story but pointed out a flow problem in chapter six, informing me politely that if I wished to correct the problem and resubmit they would be pleased. (Would I?) Was I angry? I had revised and edited the story several times before submitting. How could they believe there were errors?
There were. I had made the ultimate error in writing. I had read and edited my beloved child with my heart and not my eyes. Editors are heartless, ruthless, vile creatures lurking in musty basements, surviving on errors and spitting out facsimiles of your original novel. (They’re not really but that’s how it seems. They are an integral part of the team.)

There are several steps to editing. Here’s how I do it. (Now)
      1.     Set your novel aside for a while, as long as possible. Then read it again. Does it still strike horror in your heart or make your heart dance with joy? Good.

2.     Concentrate on the Story Line, the tale you wish to tell, the conflict between characters. Is it compelling? Is it believable? (Even fantasy must be believable.)

3.     Next, work on the Pace of the story. Is it a page turner or does it plod along like the last nag I bet on at the racetrack? The best story will not survive a poor telling (Or showing – remember, show don’t tell).

4.     Are your Characters interesting or cardboard cutouts? Would we recognize him or her on the street from your description? Would we have tea with her or a beer with him? One good character isn’t a story unless the conflict is there. Each character should stand out, even the potential corpses (I write lots of horror).

5.     What about Voice with a capital V? Does the Voice add drama or tension to the story or does it sound like you’re whispering secrets to the wind? Voice needs to match the story with a dash of You, the writer thrown in for flavor.

6.     Dialogue. There, I said it,” he said. Dialogue should describe place or characters, move the plot (Storyline) or foreshadow. Don’t use it as a convenient info dump. If it doesn’t do one of the aforementioned, drop it. It’s just filler.

7.     Grammar. (No, not Grandma) Need I say more? The best story will not survive poor grammar. Spell-check only goes so far (Believe me, I know). Look for word usage. Is there a better word than the one you used? Do you repeat words too often? Make certain each word conveys what you mean, succinctly and precisely. Look for punctuation errors or bad habits. Did you use too many commas, exclamation points, colons, semicolons or dashes? These little (Little?) things detract from the flow, confuse the reader and irritate editors.  I read very fast. I have to remember to read slowly, saying each word to myself or aloud or I tend to miss common errors – a for an, or an for and, he for her, etc.   

 Remember. Good stories do sell but great stories sell better. Editors might want your novel but see you, the writer, as a hopeless cause, not worth the time. Make the editor’s job a little easier and he or she will appreciate it and perhaps read just a little farther into your novel. Maybe even to ‘The End’.